[FILLED] Strategic Planner (Advertising) – (BUDAPEST, Hungary)

A wonderful opportunity to join a world class agency on a global account in one of the world’s most beautiful locations. Huge opportunity to be part of a truly global piece of business.

As a Strategic Planner You Will:

• Apply breakthrough consumer insights to a holistic approach, integrating diverse channels (including Broadcast, radio, print, emerging and future technologies)
• Ingeniously integrate customer insight data (obtained by primary and secondary research) and client objectives into ground-breaking brand strategy and creative execution
• Collaborate with clients + internal partners to generate ideas and strategies that utilize innovative, emerging media/technologies
• Inspire innovation and great work; oversee campaign and project implementation
• Create measurable value and ROI for the client; ensure a high-level of client satisfaction
• Serve as a thought leader and subject matter expert to our clients, as spokesperson and industry thought leader to the media (present at conferences, publish white papers, and contribute to online forums and blogs, etc.)
• Monitors and interprets cultural and social trends relevant to the client’s business
• Regular travel will required to the UK, Paris, Hamburg and NYC

Your Capabilities (3+ years relevant experience)

• 4-5 years of Strategic Planning experience in an agency, advertising, or marketing organization
• Your experience will be heavily influenced by CPG marketing
• Expertise with traditional advertising is critical
• Expertise in identifying and forecasting emerging trends in the industry
• A self-starter with an entrepreneurial spirit with vision and leadership to enact change within the agency and the industry
• Proven ability to handle large-scale, complex projects with resources in several countries
• Ability to convert and implement strategic plans into tactical ones
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Strong track record of building business with existing clients
• Ability to integrate diverse viewpoints and opinions
• Exceptional oral and written communication skills; captivating presenter and great listener

Education

• Bachelor’s degree required
• MBA or Master’s degree in marketing, communications, or other relevant graduate degree is preferred

Remuneration

• Relocation is available
• Pay will be up to €55,000 annually.

If this describes YOUR career goals, then apply today by emailing your resume!

glenn@swanstaffing.com

[FILLED] Account Director – (Toronto)

The agency job market is smokin hot right now in TO. I am looking for 1 Integrated Account Directors (Digital, Broadcast, Print, etc). Great established downtown agency that continues to grow has asked me to help them fill 2 pretty different roles. I’ll top line them here – ping me if you want to chat.

(CLOSED) 1st AD: Primary agency lead on a forward thinking, innovative brand that uses out of the box marketing/thinking to continue to establish their position in the consumers mind. Fun brand. Retail experience required (does not mean starbursts or banners!) but more importantly a creative spirit.

2nd AD: Primary agency lead on 2 diverse accounts. First is a well established, well respected Toronto retail chain/brand. Need to be strategic, entrepreneurial and quick. Second account is a CPG brand that has used unique channels to build their brand. Looking for someone again that can also approach a challenge strategically and also be decisive and quick to move.

Duties and Responsibilities

• Collaborative
• Pioneering
• Optimistic and solutions-focused
• Driven (with a keen sense of balance)

Required Skills and Competencies

• A minimum of 7-10 years agency experience w/ a mix of digital & print
• Strong interpersonal, organizational and problem-solving abilities
• Proven strategic and analytical aptitude
• Proven experience in managing teams of people
• Solid project management and financial management experience
• Need to have proven experience on a retail brand or in a retail environment
• Excellent verbal and written communications

Please email resume to glenn@swanstaffing.com

[CLOSED] Junior Broadcast Buyer – (Toronto)

This agency is ranked as one of the largest strategic planning and buying agency networks in the world & Canada. Their philosophy is that by putting people first, at the forefront of everything they do creates better results. The culture is based on passion, creativity, accountability, fairness and responsibility. The network believes that by hiring the best staff and giving them the best training, the spirit of a positive agency is created. This world class agency has an array of clients from different industries, from automotive to consumer goods, from retail and pharmaceutical to telecommunications, entertainment and fashion.

The Junior Buyer works closely with the Supervising Buyer to support them in negotiating, maintaining, and stewarding clients’ TV media scheduling.

Our Requirements (1-3 years relevant experience)

Develop a working knowledge of client’s goals, guidelines and strategies. Revise/Maintain all schedules on a daily basis. Analyze and negotiate client scheduled moves and makegoods changes to TV schedules. Prepare stewardship of all buys and stay current with all research data. Check contracts and alert Buyer to any differences between buy and contract. Perform basic buying functions in Donovan, update client schedules. Oversee and coordinate the administrators’ resolution of non-problem bill discrepancies and problem discrepancies, with the help of supervisor if necessary, within the designated timeframe. Establish good working relationships with Planning groups and other departments that Broadcast collaborates with. Recommend new ways of more efficiently managing and maintaining clients schedules and processes. Actively participate in brainstorming sessions. Issue 100% post buy analysis within 90 days after end of the quarter

Your Capabilities

• Bachelor degree in related field or equivalent work experience
• 1-3 year work experience
• Good written and verbal communication skills
• Familiar with Microsoft Office software;
• Excellent attention to detail
• Ability to be flexible and be a team player

If this describes YOUR career goals, then apply today by emailing your resume! glenn@swanstaffing.com

Only those candidates that are deemed suitable for this particular role will be communicated with.

[CLOSED] Account Director – Shopper Marketing – (Toronto)

This position has been created to lead the development of the Shopper Marketing Practice in Toronto with current clients and developing new business opportunities and relationships. The position will require close collaboration with Chicago’s client service and shopper marketing planning teams.  Reporting to the VP, Client Development (Toronto) and Managing Partner, Shopper Marketing (Chicago), the primary responsibility of the incumbent will be to manage organic growth responsibilities for a current client relationship in the alcoholic beverage category (about 20% of time) and grow the Agency’s prospective shopper marketing clients in the Canadian market.  The ideal candidate for this position is entrepreneurial and has a passion for driving business growth within a retail/shopper marketing discipline.

Who are you?

• You have a post-secondary education in marketing or related field
• 7-10+ years experience working in agency account management, retail marketing or merchandising, consumer promotions packaged goods marketing, retail activation, or a combination of these
• Experience in agency or services business development or sales experience in shopper marketing
• Strong knowledge of retailer strategies, particularly as they relate to retailer equity and shopper acquisition, shopper loyalty and retail marketing
• Key understanding of Shopper-based principles and messaging strategies as they relate to consumer packaged goods
• Experience managing client budgets, billing, and timelines
• Experience and success in new business creation
• Strong client facing skills and the ability to communicate with confidence
• An outstanding relationship builder with strong conceptual selling skills
• Must be able to think strategically and is a solutions-focused thinker
• Strong attention to detail, consistently striving to ensure the overall quality of the company’s success
• Highly organized with an ability to work independently, under tight deadlines and shifting priorities
• Excellent interpersonal skills with a strong desire to share knowledge and work in a collaborative and collegial environment
• Excellent presentation skills—ability to develop and deliver inspiring presentations
• Knowledge in digital and mobile marketing would be an asset
• Professional and presentable with a strong business acumen
• Key understanding of retailers and channels within which they play

What does the job entail?

This newly created position reports to the Managing Partner, and will have a pivotal role in driving and developing the CRM Shopper’s Marketing Practice for Canada & the US.

Essential Functions

• This position is primarily focused on revenue and bottom line growth through both organic and new business opportunities to support the agency’s Shopper Marketing practice.  This is the lead Shopper Marketing position in Toronto
• Identifies and leads the development of winning solutions for shopper marketing and retail promotional opportunities with consumer packaged goods and/or retail industry prospects, carrying that effort through transaction
• As a domain expert utilizing thinking from the Chicago Shopper Marketing practice,  assists in the development of the agency’s promotional shopper marketing value proposition, messaging and sales/marketing materials
• Assists in the development of presentations, proposals and contracts for new clients with the goal of securing new Shopper Marketing revenue and growing the practice
• Leads and manages existing and newly-secured client projects acting as the primary interface between mid-level client-side contacts and relevant agency departments in both Toronto and Chicago
• Coordinates and manages agency resources for client projects ensuring that all client needs are being met, managing client budgets and producing internal and external status reports
• Develops project and creative briefs based on client/agency input
• Leads meetings (internal and client) and delivers presentations clearly, effectively and with confidence
• Maintains awareness of industry trends, events, news and emerging new business opportunities for the North America promotions and shopper marketing practices

Uses interpersonal understanding to build constructive relationships. Demonstrates high levels of respect and integrity with dealing with others. Works collaboratively to achieve mutually successful outcomes; quickly becomes viewed as a valuable team member; cultivates a network of healthy relationships across the business

[FILLED] Senior Marketing Analyst (2 Openings)

The main purpose of this position is to uncover actionable insights, as well as develop strategies suitable to our clients’ business objectives and their customers. The Senior Analyst will be an integral part of the Analytics team and is responsible for providing account teams and clients with an understanding of customers segments and associated value, helping to define the measurement and analytics strategy, performing analysis and report writing.  This position will focus on data analysis, segmentation and modeling, and scorecard and report design.  The individual in this role will deliver strategic insight from analysis to present findings, program enhancements, and marketing recommendations to clients.

As a Senior Marketing Analyst You Will:

• Provide and assist with the delivery of measurement and analytic services:

1. Customer segmentation
2. Customer value determination (current and potential)
3. Predictive modeling
4. Data analysis
5. Business case development

• Work with client teams to develop measurement strategies, indentifying key metrics to track and report on.
• Present both proposals and final results to client teams and internal teams with an ability to translate data in terms that will resonate with the recipients of the information 

Your Capabilities (5+ years relevant experience)

• Post Secondary Degree in quantitative discipline (Math, Sciences, Engineering, Economics or equivalent).  Masters or MBA preferred
• Educational background in areas such as statistical analysis, financial analysis, or marketing sciences would be an asset
• Solid background in statistics including a range of analytical methods e.g. cluster analysis, logistic regression, decision trees, principal components, cross-tabs, conjoint analysis
• 5+ years specialty expertise – database / relationship marketing, use of analytical tools (SAS, SQL), application of experimental design results measurement and evaluation
• Expert in relational database and structured programming concepts
• Ability to build strong lateral relationships through influence
• Strong problem resolution and decision-making skills.
• Experience in writing and conducting dynamic presentations
• Ability to work steadily and accurately under pressure, especially during peak periods
• Attention to detail and time management is critical.

Experience in the Retail services industry, including understanding of marketing is an asset.

If this describes YOUR career goals, then apply today by emailing your resume!

glenn@swanstaffing.com

Only those candidates that are deemed suitable for this particular role will be communicated with.