APPLY: http://www.bullhornreach.com/job/2382768_marketing-analyst-los-angeles-ca
This position can be anywhere within thew following time zones: PST, MST, CST
Reporting to the VP Marketing- Audience Development, this freelance role will be responsible for analyzing the successes, failures and areas of growth of audience development through the power of analytics and data intelligence. He/she will be charged with being providing actionable insights to meet business objectives, while being swift-moving and able to present impeccable reporting.
Duties and Responsibilities
- Lead data exploration and delivery of analytical insights to support B2C marketing initiatives across social media and content site, http://www.civilized.life
- Discover data driven insights on audience segments and the associated value
- Create key performance indicator reports
- Participate in ad hoc special projects as required
Required Skills and Competencies
- Deep understanding of social media and content marketing analytics
- Must be able to demonstrate knowledge of current social media marketing trends, content marketing trends, familiarity with our direct competitors and business issues facing the “socially sharable” world
- Superior analytical and problem solving skills with the ability and desire to navigate ambiguity, overcome confusion and simplify complex situations
- Solid background in statistics including a range of analytical methods e.g. cluster analysis, logistic regression, decision trees, principal components, cross-tabs, conjoint analysis
- Advanced knowledge of Google Analytics, Facebook Insights, Twitter Analytics and other cross-platform reporting tools
- Exceptional client service orientation with strong PowerPoint/ Keynote skills and the ability to present findings confidently to senior management
- Highly organized with an ability to work under tight deadlines and shifting priorities
- Excellent attention to detail
- Interest in the digital publishing industry